This Privacy Policy explains how dementiagarden.org.uk ("we", "us", or "our") collects, uses, and protects personal data in connection with our advantage casino review services. Dementiagarden.org.uk is the data controller responsible for personal information processed through this website. This policy applies to all visitors and users of dementiagarden.org.uk and was last updated in 2026. By continuing to use our site, you acknowledge the practices described herein.
Information We Collect
Information You Provide
- Contact enquiries: name and email address submitted via any contact or feedback form on dementiagarden.org.uk
- Newsletter sign-up: email address provided when subscribing to updates about casino reviews or promotional offers
- Comments and feedback: any content you voluntarily submit to us, including opinions on casino reviews
- Correspondence: information contained in emails or messages you send directly to our team
Information Collected Automatically
- Usage data: pages visited, time spent on site, referring URLs, and navigation paths across dementiagarden.org.uk
- Device and browser data: IP address, browser type and version, operating system, and device identifiers
- Cookie data: identifiers and preference data stored via cookies as described in the section below
- Affiliate click data: records of clicks on outbound casino affiliate links to enable commission tracking and reporting
Cookies We Use
Dementiagarden.org.uk uses cookies to maintain site functionality, analyse visitor behaviour, and support our affiliate partnerships. You may manage your cookie preferences at any time through your browser settings or our on-site consent tool.
| Cookie Type | Purpose | Retention |
|---|---|---|
| Essential | Enables core website functionality, security, and session management on dementiagarden.org.uk | Session / up to 1 year |
| Analytics | Collects anonymised data on page views and user journeys to help us improve our casino review content | Up to 2 years |
| Affiliate / Marketing | Tracks clicks on casino operator links to attribute referrals and measure the performance of our affiliate partnerships | Up to 90 days |
| Preferences | Remembers user settings such as region, display preferences, and previously dismissed notices on dementiagarden.org.uk | Up to 1 year |
| Third-Party Advertising | Set by external advertising partners to deliver relevant promotional content related to UK casino operators | Up to 180 days |
How We Use Your Data
- To operate and improve the content, performance, and security of dementiagarden.org.uk
- To respond to enquiries, feedback, or support requests submitted by visitors
- To send newsletters or updates to subscribers who have given explicit consent
- To analyse site traffic and user behaviour in order to refine our advantage casino reviews and editorial content
- To manage and report on affiliate referral activity linked to UK casino operators featured on our site
- To comply with applicable legal obligations under UK law and gambling-related regulatory requirements
- To detect, investigate, and prevent fraudulent or abusive activity on dementiagarden.org.uk
Legal Bases for Processing
Dementiagarden.org.uk processes personal data in accordance with the UK GDPR and the Data Protection Act 2018. Where we send marketing communications or set non-essential cookies, we rely on your freely given, informed consent (Article 6(1)(a) UK GDPR), which you may withdraw at any time. For operational purposes — including site analytics, affiliate tracking, and fraud prevention — we rely on our legitimate interests (Article 6(1)(f) UK GDPR) in running a secure and commercially viable review platform, provided those interests are not overridden by your rights. Where required by law, we additionally process data to fulfil a legal obligation (Article 6(1)(c) UK GDPR).
Third Parties & Affiliate Links
Dementiagarden.org.uk contains affiliate links to licensed UK casino operators. When you click these links, you may be directed to third-party websites governed by their own privacy policies; we are not responsible for their data practices. We share anonymised or aggregated click and referral data with affiliate network providers to support commission reporting. We also use third-party analytics tools (such as Google Analytics) that may process your IP address and usage data on our behalf under appropriate data processing agreements. We do not sell your personal data to any third party.
Your Privacy Rights
- Right of access: request a copy of the personal data dementiagarden.org.uk holds about you
- Right to rectification: ask us to correct inaccurate or incomplete personal data
- Right to erasure: request deletion of your personal data where there is no compelling reason to retain it
- Right to data portability: receive your data in a structured, machine-readable format
- Right to object: object to processing based on legitimate interests, including direct marketing
- Right to restrict processing: ask us to limit how we use your data in certain circumstances
- Right to withdraw consent: withdraw previously given consent at any time without affecting prior lawful processing
To exercise any of these rights, please contact us using the details in the Contact section below. We will respond within 30 days in accordance with UK GDPR requirements. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
Data Security & Retention
Dementiagarden.org.uk implements appropriate technical and organisational measures — including encrypted connections (HTTPS), access controls, and regular security reviews — to protect your personal data against unauthorised access, loss, or disclosure. We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy or to comply with legal obligations. Contact and newsletter data is retained for as long as you remain an active subscriber or correspondent; analytics and affiliate data is retained in line with the cookie retention periods detailed above. When data is no longer required, it is securely deleted or anonymised.
Contact
If you have any questions, concerns, or requests relating to this Privacy Policy or the handling of your personal data by dementiagarden.org.uk, please contact our team using the details below. We are committed to addressing all privacy-related enquiries promptly and transparently.
- Website: dementiagarden.org.uk
- Email: [email protected]
- Subject line: Privacy Enquiry — dementiagarden